THUNDER GE PROFILE VBL

This project came as a request from the Small Appliances team in order to develop a new VBL for the GE Profile product line. The line will be composed by several products and the one chosen to start the VBL was the Thunder Speed Cook Oven. This toaster oven is a new concept to be introduced in the small appliances category. It stands out in the market for the power of cooking in different temperatures through cooking zones. This feature enables users to reach different textures and flavors for the ingredients that are being prepared at the same time.

PARTICIPATION PERIOD | 2 weeks

My task was to develop new design concepts for the Thunder Speed Cook Oven, focusing on potential details, textures and CMFs that can be carried along the GE Profile small appliances VBL

brand inspiration

FEATURE SEEKER
Market niche that sees value on multiple functions and cooking options

HIGH TECH AESTHETICS
Conveys the essence of a multi functional + technological product

LIGHTING
Use of diffuse lighting to communicate functions or interactions

PREMIUM MATERIALS
Aluminum + Blue CMF